Yamaha wireless content bringing Best new ringtones to mobile subscribers

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Yamaha Corporation of America, Wireless Content Department, is using its expertise as the world’s largest musical manufacturer to offer mobile ringtones unlike any others on the market. High-fidelity “Rock Tones,” hybrid content that layers live recordings over polyphonic MIDI, and other developments up the creative ante for millions of consumers around the globe.

Yamaha Ringtones has an established presence in Japan, Asia, Europe and around the world, and has been active in the U.S. market since 2003 through current partnerships with major wireless carriers. In addition, many of the most popular GSM mobile phones use a Yamaha sound chip for high-quality reproduction of ringtones.

For example, the new “Rock Tones” service made available in the spring of 2005 recreates high-quality rock-based selections with hybrid content - providing a new degree of power and fidelity. Developed by Yamaha programmers who specialize in music and sound formats, the files are programmed to provide the best quality of sound for mobile phones, as well as the strums, twangs and signature dynamics that make rock music special. Yamaha distributes through additional services, such as YAMAHA Ringtones, different types of hybrid tones. For example, Hip-Hop titles with recorded “rap” layered over polyphonic MIDI music add enhancements to resemble the original songs.

Yamaha Wireless Content has made strides in ease of use as well. Its relationships with wireless providers have included the development of new applications, with easy-to-navigate menus, search and preview functions, that speed the process of downloading new ringtones for customers.

“We’re past the point where simply having a custom ringtone is enough to satisfy the public,” says Toru Itayama, manager, Yamaha Wireless Content. “Now that the phenomenon has become so popular, the difference lies in quality - in sound, selection and convenience. No one can offer the sound experience that Yamaha can, and we’re seeing a great response to the innovations we’re making available.”

As a major contributor to the ringtone market worldwide, Yamaha attributes its success to its pioneering developments in MIDI data creation. Yamaha produces many industry-leading musical instruments such as keyboards and synthesizers, and develops MIDI-based content optimized for its instruments as well. Making use of its expertise in music creation, Yamaha produces the most popular song titles in all necessary formats, in order to supply ringtones for the best-selling cell phones in the wireless industry.

Yamaha Corporation in Japan is the world’s largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots. Yamaha owns 44 subsidiaries and representative offices in overseas markets in addition to numerous related companies in Japan. For more information on Yamaha, visit http://www.global.yamaha.com. For more information on Yamaha Ringtones, visit http://www.yamaha-ringtones.com